Have You Tried Doubling Your Prices Recently?

Raising prices is a high return on effort tactic. It’s also the least utilized.

Without changing your product or anything else about your positioning, simply change your pricing page.

I know what you are thinking, conversion rate will drop.

What if it doesn’t?

If you double your price and don’t lose more than half your customers, you still come out ahead. Because fewer customers, means fewer support costs.

If you’re still worried, leave your existing customers alone.

Only do this with new customers.

Do it only for a week.

Split test your traffic if you’d like to…

But until your conversion rate doesn’t drop significantly enough,

you are leaving value on the table.