Disrupt Yourself or Someone Else Will

There is a security company that encourages its employees to hack into the company’s security in their free time. If you manage to get in, you don’t fired, but a bonus. Each exposed exploit strengthens the overall system.

Every established company should similarly put out a similar challenge to its employees.

According to Yale professor, Richard Foster, the average lifespan of a company on the S&P 500 index has shrunk from 67 years in the 1920s to just 15 years today. If you aren’t trying to disrupt your own business model, someone else will.