Branding 101: What’s Your Brand’s Voice?

In the U.S., the traditional advice for keeping the peace with family or friends is to avoid talking about religion or politics. That “rule” goes back to at least the 1800s, when it was presented as an etiquette tip for genial conversation.

The idea was further popularized by the character of Linus in the Peanuts comic strip (which was later expanded into It’s the Great Pumpkin, Charlie Brown, an even more popular animated TV special that’s still broadcast annually before Halloween).

Linus s...