What’s Better: Networking or Advertising?

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One of our clients recently emailed me: I am following now 300 people on Twitter /GooglePlus / Goodreads and not a single book sold … The author had for months only 35 followers / following and we took great efforts to explain her how important it is to network with her future readers – if she wants to sell her books and does not have ten-thousands of dollars every month to advertise it. Or if she cannot spend 60,000 to 90,000 dollars to pay an agency, helping her title to get into the N...