The Power of Pre-Orders

I’ve always been a little sceptical of pre-orders when it comes to ebooks.

Don’t get me wrong, I think it’s great that Amazon and co opened up pre-orders to independent publishers and authors. It creates a level playing field with the big boys, and while I think some of Amazon’s terms are a little strict when it comes to delivery dates, it’s a start, and something I was told multiple times to take advantage of when the option launched last year.

So I did. And my results sucked.

The first book I...