Net-a-Porter’s New BFF? Chanel

Is it just Amelia, or has Net-a-Porter been acting an awful lot like Beyoncé lately what with its esoteric allusions to fantastical new projects on a horizon so imminent, one minute you might be scrolling down your Instagram feed, bare fingers in motions and then next, boom: there are three gold rings sitting across your knuckles smacking each other.

And just like that, Net-a-Porter’s new-album-equivalent of a product has dropped, which today seems to define a moment in fashion consumerist history: for the first time since computing systems were invented, CHANEL Fine Jewelry will be available for purchase on, yes, Net-a-Porter.com.

The product line, officially called the COCO CRUSH Collection, includes five quilted rings (all bands) and a cuff designed to seamlessly fit in to the rest of the storied house’s narrative. All jewelry is rendered in 18-karat yellow and white gold, and if I may speculate, may very well become the makings of a new generation of heirlooms. The pieces will only be available through May 6th, so if you’re feeling like today is the day you start building out an arsenal of goods to one day give to your daughter, don’t forget to tell her you made history.