What is content strategy? 5 definitions

That’s the million dollar question.

If I were to tell someone in Malaysia that I am content strategist, I’d be met with a blank look. I can’t blame them. Content Strategy is a new and exciting field, so not many know that it even exists. It’s also a field whose practitioners speak in jargon-ese. Ux. Governance. Content Audit. Machine Translation. Huh? Speak English!

Is there any wonder that there’s a website dedicated to the Language of Content Strategy?

Here are five definitions:

1.Planning...