Experience Begins Here

Presentation2


Experience is becoming more important than the product itself.


What is experience?


It’s not a thing, it’s everything. It’s an embrace and an emotional ecosystem that requires purpose, thoughtfulness and mastery. More so, experience requires architecture and a supporting ecosystem to deliver more than features, utility or capability. And, it starts here:


We must flip our everyday approach from brand-centricity to customer-centricity. Think beyond budgets, approvals and technology and creativity for the sake of technology and creativity. That’s what everybody else does.


Unlock empathy.


Feel.


Innovate.


Give a shit.


As a leader or as someone fighting for change, either way, you have to break the shackles of fear, process and politics to inspire creativity and reward risk.


Think.Like.The.Customer.


What can I do that I couldn’t do before?


How do you make me feel? What do you want me to feel?


How do you become an extension of me…an expression of what I do or what I want to do?


What brings us together and keeps me coming back to you? What’s our center of gravity?


What can we do together that I can’t do without you?


More to come…


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Published on April 03, 2015 07:00
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