The Future of Business is About Experience Architecture

Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing. Yet, they’re frozen in the past, undermining the future simply because they do not know what to do and how. After all that is known, it is the unknown and the fear of venturing into the unfamiliar that becomes paralyzing.

I spend a substantial amount of time inside businesses researching digital transformation and also what prevents and accelerates it.  Among the greatest catalysts for change is that customer behavior and values are so radically different from current norms and models that simply solving for “what digital customers would do” reveals your priorities and next steps.

This video was shot while I was on tour in Paris and London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In it, I share the value of experiences and how to design them to be meaningful and shareable.

I hope this helps you…

You can view pictures from the event via Benjamin Ellis at Flickr.

Thank you to Martin Soler of wihp (World Independent Hotels Promotion), Phil Butler of Pamil Visions and Gabriel Laine-Peters for their help in organizing this event. Also thank you to Andrew Ellis of Like Minds for producing this video.

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