How to Get Reviews Before Book Launch?

..

Brand new books from trade publishers have almost always reviews and endorsement at the time of book launch. You might wonder: How is this possible?
New author-publishers can learn a lot in book stores and libraries: Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on the binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that...