Dare to Live Fully: How to Attract a Sponsor

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In this episode of Dare to Live Fully, Helene talks with Michelle Gadsden Williams, Global Diversity Expert. Growing up in a close-knit family of women, Michelle learned early on the value of being surrounded by a powerful community. She offers advice on how to attract and build relationships with power players (sponsors), and more.

Read some of the highlights here: 

[On defining a sponsor…]

MICHELLE: This individual is a true champion, a staunch advocate. Someone who convinces others that you deserve that promotion or pay increase, putting your hat in the ring. They’re doing a lot of heavy lifting on your behalf. 

The relationship should be reciprocal. There are some things that the sponsor proactively does for the protégé. But the protégé also has to do their part as well: promoting and protecting the legacy of the sponsor. It’s a two-way street that can work incredibly well on both sides.

 [On how to attract a sponsor…]

HELENE: We need to do our homework. We need to figure out who the person is, who is the power player that we want to address. What are his or her pet projects? What can we contribute to help them? When you meet informally with a power player, take an interest in one of their projects, and let them know some of the ways you can help them. Why not also slip in one of your strengths or accomplishments? Let them know who you are. 

I want to say to any millennials that might be listening: Sponsors are within your reach. Take opportunities to meet them. Go to association meetings and cocktail receptions where they might be. It’s within your reach. Keep in mind how you can help them.

To hear more of Helene and Michelle's motivating conversation, CLICK HERE. 

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