Boom! Publishing Like Beyoncé

A bit over a year ago, Beyoncé surprised the music world by secretly dropping a new album onto iTuneswith zero advance promotion. Her release made news a) because it was Beyoncé and b) because the strategy was something new and different.

Recently in the publishing world, there’s been grumblings or suspicions that traditional marketing events like months-in-advance cover releases weren’t generating the excitement they used to. Some book bloggers have flat-out said they’re no longer interested...