Meta-markets in everything, single phone number edition

What if you could text a number and get anything you want?

That’s the ambitious goal of a new startup called Magic, a text-messaging-based concierge service that promises to pull strings, place orders, and schedule deliveries all so you don’t have to.

Magic doesn’t have a dedicated app. It instead exists as a phone number nestled inside your contact list, acting as your go-to “guy” for anything (legal) you may need.

It’s only available in the US for now, and you can sign up by texting 408-217-1721.

I wonder if they will end up using the MR search function.  The story is here, via the excellent Samir Varma and Brent Depperschmidt.