Tweets to show up on Google search results

Bloomberg reported yesterday that Twitter has struck a deal with Google to make its 140 character tweet updates more searchable online. This agreement comes from an effort by Twitter Chief Executive Officer, Dick Costolo, to make tweets seen more by non-users and generate more advertising revenue from a larger audience.

Engineers from Twitter and Google are already working on the arrangement, said the people, who asked not to be identified because the deal isn’t public. The two companies had a similar deal from 2009 to 2011. Ali Rowghani, Twitter’s former chief operating officer, had been against renewing the agreement to keep more control over Twitter’s content and it lapsed, the people said.

Mashable reports that this is not the first kind of deal like this Twitter has done. It already has deals in place with Bing and Yahoo, wherein the company shares user data. Search Bing for a Twitter user’s handle, for instance, and several recent tweets from that user pop up in search results. But Twitter’s deal with Google is even more significant, given the Mountain View, California-based tech giant commands 75% of the web search market and remains the number one most-trafficked website globally.

Tweets are expected to show up in Google search results in the first half of the year.

 

Article from bloomberg.com and mashable.com

Image from shuttershock.com
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