5 Social Media Tips Not to Overlook
Social media has come a long way in the past few years.
From a platform where friends hung out, it’s transcended to a big part of every business’s marketing world. And with good social media comes good social media strategy.
Here are 5 social media tips you shouldn’t pass up:
Know your goals – It’s important to know what you want to do with social media. The more you invest in social media, the more you can get out of it, but that’s something you need to decide. Do you want to hit all the major platforms or stick with one or two or maybe find some smaller niche ones? Set some goals on followers and posts, too – maybe something like 1000 followers in 2 months. Keep your goals in mind, and remember, they don’t have to be written in stone.
Know your audience – You want to use the social media platforms that will reach your audience. If you want a younger clientele, you may want to focus on Instagram, while an older crowd will be easier to reach on Facebook. Don’t be afraid to use a few platforms, but you may want to word or publish your posts a little differently to suit each audience the best. Another part of knowing your audience gives you an advantage as you can post when they are active. Certain demographics tend to check social media at certain times, so keep that in mind when posting.
Know your voice – Decide how you want to come across. Do you want to be the expert who gives information or maybe you’d rather be a facilitator, one who opens the doors for discussion and engagement. You could be predictable or creative, artsy or traditional, engaging or one sided. These are some things you’ll need to figure out and use what best represents your business model.
Know your timeframes – When it comes to posting, you want to keep a constant feed active, but not a smothering one. Your followers will come to expect your posts, and when you don’t post, they’ll miss it. If you forget to post for a while, they may move on and forget about you. So there’s the fine line of posting too much and not enough. A daily post is great, a dozen posts a day is a little much, and less than once a week, well, you could probably do better than that.
Get help – You can hire a social media director or automate your social media. If the thought of posting at certain times and sending different posts through different platforms is overwhelming, think about getting someone to do it for you, whether a real person or an automation platform.
Stay Organized and on Top
As the following article shows, 3 great tools to automate your social media are Post Planner, Social Oomph and Hootsuite.
These offer different advantages and can help you stay organized and on top of your social media strategy.
Using social media is an excellent marketing tool and one that anyone trying to up their marketing strategies should be engaged in.
Whether you hire someone to run your social media or automate, get out there and be social.
Photo credit: Image courtesy of shuttershock.com
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