You’d better not judge this book by its cover

At least not too visibly:

Thijs Biersteker of digital entrepreneurs Moore has created a book jacket that will open only when a reader shows no judgment. An integrated camera and facial recognition system scans the reader’s face, only unlocking the book – in the prototype, filled with creative work for the Art Directors Club Netherlands annual – when their expression is neutral.

“My aim was to create a book cover that is human and approachable hi-tech. If you approach the book, if you’re overexcited or your face shows a sceptical expression, the book will stay locked,” explains Biersteker on his website. “But if your expression is neutral (no judgment) the system will send an audio pulse and the book will unlock itself. I often worry about my scepticism and judgement getting in the way of my amazement. Judgment should never hinder the relentless enthusiasm of seeing things for the first time.”

The full story, which includes photos, is here.  The Twitter pointer is from Ted Gioia.