Adidas Gets Ready For Kanye Collaboration With New Sneaker Reservation App
The brand aims to make landing limited edition shoes a fairer, easier process.
On January 29, the NikeLab in New York City invited sneaker enthusiasts to come on down between 11 a.m. and 5 p.m. for raffle tickets to have a chance to buy its new "Just Don x Air Jordan 2" limited release shoe. The crowd that showed up flooded Mercer St. in Soho enough by 1 p.m. that the event was shut down by police, leaving many potential buyers and avid collectors out in the cold.
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