Why Monotype Bought An Emoji Company
The $27 million acquisition of emoji startup Swyft Media by a 125-year-old type company means you could soon text with custom typefaces.
Monotype Image Holdings, a juggernaut of the type world, is shelling out $27 million on Swyft Media, a New York-based ad startup focused peddling stickers and emojis. Yes, a 125-year-old type company is buying a bunch of emojis.
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