Randomness terrifies people. In a world where someone can walk into a shopping mall and open fire on hundreds of innocent people, where jobs disappear overnight, where cancer appears suddenly on an X-Ray, people grasp for control, order, and stability.
They expect the same from communication coming to them––that it should make sense for them personally. When generic messages about change bombard them, they often shut down or push back.
Be Concrete; Get SpecificAll of the following comments h...
Published on January 26, 2015 20:00