The best referral efforts I’ve seen happen by design, not by accident or wishful thinking. Many business people view referral generation somewhat like the weather: “Sure, it’s important, but what can I do about it?” Referrals and business networking efforts can be planned and nurtured. Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a […]
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Published on January 26, 2015 06:00