Do you know AIDA?

Do you know AIDA? I have the pleasure to introduced to AIDA several years ago (it must be more than 20, time do fly) and it never disappoint me! It, I said? It! Yes, it not the act of my crazy spell-checker! You see, AIDA is not a she, it is an it! AIDA is a powerful technique and an acronym used widely in marketing and advertising to describe the ways a viewer engaged to an advertisement or to an event!

Who AIDA Is?

AIDA is an acronym stands for the four basic triggers you should achieve with...