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The Real Word About Word-of-Mouth
A Guest Post by John KremerNew York Times bestselling novelist Brad Meltzer tells a story about how he found out which Barnes & Noble outlet sells the most copies of his thrillers.
When a B&N national sales representative asked the author to guess which store in the chain sold the greatest number of his books, Brad first guessed Washington, D.C., since most of his novels are political thrillers. Not so, said the rep.
Brad then guessed New York City. Again, a no.
Turns out, Brad was never going to
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