On-Line Promotion and other Pitfalls

From time to time, fellow Wyrdsmith Kelly McCullough and I get into a heated (or at least intense) discussion about the efficacy of author promotion. Though, really, at the bottom line, I think Kelly and I both agree that an author really can't do all that much to bump sales figures significantly (other than write a good book or just happen to "hit" the right moment), I tend to maintain that I need to do a bit of self-promotion or I feel guilty/responsible/insane.

This article sent to me by fello