Start with a Free Product to Validate a B2B Business? It’s Possible

After the success of YouSendIt (now Hightail), Ranjith Kumaran and Mehdi Ait Oufkir co-founded PunchTab, a loyalty and engagement platform for brands, agencies, blogs and businesses. When it came time to validate PunchTab, Ranjith and Mehdi decided to focus on distribution before monetization. Although they could have easily launched with a paid model, the co-founders […]