What Is the Main Reason You Blog?

I've been pondering this question after reading the incredibly informative ebook report "279 Days to Overnight Success" by blogger Chris Guillebeau (see link below).

Chris' report is filled with valuable information that he freely shares. And although I have read many books, reports and blog posts about blogging, I still learned a great deal from him.



But the most important thing for me, after reading his report, is that I realized you have to be clear what your main reason for blogging is.

And it appears to come down to being in one of these two categories:

1) Those who set up a blog as the reason for their website (regardless of whether the blog is hosted or self-hosted).

2) Those who have a blog as an additional part of their website or have a separate blog to support the activities on their website.

Chris' report is directed at people who are in the first group, even if they eventually earn money in some way from their blog.

And I realized that Yael and I are in the second group – people who use their blog to support our website. Our blog posts add fresh content to help us get in front of our target market, and the fresh content also keeps the search engines happy.

This realization is important because, as I read Chris' report, I realized that many of the steps that he discussed Yael and I do not do. But I also realized that this is because our blog is not our main focus.

Our main focus is taking the mystery out of social media for our clients and helping them to use social media to get in front of their target markets. Writing blog posts helps with this focus of ours, but our efforts are not centered on our blog.

Chris' report is probably "must read" material for people whose online efforts are centered on growing their blog – and it is valuable material for everyone else who blogs or is considering blogging.

But before you read his report and possibly feel badly at what you are not doing, spend a few minutes figuring out your own personal reasons for blogging. Then with this focus clearly in mind, read his report at http://chrisguillebeau.com/3x5/overnight-success/ and then come back here to share any comments you have about his report.



P.S. And check out the new header that Yael did for this blog (different than the header for our whole site) after Chris' report inspired me.



© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.

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