Using Social Media to Expand Your Brand From Local to National

My husband Mitchell R. Miller is a tax, trusts and estate planning attorney with his office in Beverly Hills, California.

Because of the state-specific estate planning tax laws, my husband only does estate planning for people in California – and actually only people within driving distance of his office because he likes to meet face-to-face with his estate planning clients.

But what Mitch also does is provide tax consulting for accountants and lawyers on federal tax issues. And this Mitch can do for anyone anywhere in the U.S. via phone.

Thus Yael and I have been working on changing his social media presence from one focused on estate planning to one focused on tax consulting.

One of the beauties of social media marketing is that it is relatively easy to change one's positioning. No expensive print or television ads have to be canceled or substituted.

What is required is re-positioning one's brand from a strategic marketing viewpoint.

For Mitch we did a new video that emphasizes one of his main "selling" points:

Accountants and lawyers are often worried that an outside tax consultant might "steal" the client.

Mitch points out in this new 52-SECOND video posted on YouTube that he does not even need to know the name of the client when consulting on federal tax issues. Thus accountants and lawyers do not need to worry about this "fear."



Watch this 52-SECOND video now for an example of expanding your brand from local to national. And you can follow Mitch on Twitter at @MillerTaxLaw

Do let us know in the comments below what you think of this video.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.

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