Public Library Marketing Trends for 2015

The New Jersey State Library blog has an interesting post on five recommended public library marketing trends for 2015. These include:

Mobile Marketing - the increased use of mobile devices to do searches means that libraries should ensure their social networking sites and websites remain up-to-date. The library's website should be easy to read on mobile phones and tablets.

Content Marketing - Libraries can provide relevant and useful content to their users by taking advantage of Twitter and blog posts to share tips on such subjects as job searches and investment.

Visual Storytelling - Libraries can promote stories told through video and images, which are growing in popularity.

Human Speak, Not Marketing Speak - The use of informal and interactive conversations on- and off-line will appeal to library users.

People Helping People - Bringing people with similar interests together through Facebook groups and other forums will continue to be an invaluable library service.

For the full text of the blog post, please visit http://www.njstatelib.org/blog/market....

And, speaking of 2015, I'd like to wish a Happy New Year to my readers!