MailChimp campaign analytics simplified

One of the things we love about MailChimp is how easy their analytics are to understand. That said, sometimes it isn't obvious how to actually make use of the information.

Let's take a look at a three campaign analytics that are easy to understand, and some ways you can use them.

Open rate & Click rate

If you want a quick overview of how successful your email campaign was, you can take a look at Open rate and Click rate. You get there by clicking on Reports in the main MailChimp menu, then find...