Creating your MailChimp Campaign

When you first sign up for MailChimp, you set up your account, create your list, and create a template. Those are typically all one-time activities. So once those are done, it's time to start creating Campaigns.

In MailChimp's terminology, a Campaign is essentially an email blast. So each time you want to send an issue of an e-newsletter, or maybe a one-off promotional email, that's a Campaign.

Type of Campaign

When you log into MailChimp, there's a button at the top right to create a campaign....