Discover and Build Your Author Brand

By Kimberley Grabas on yourwriterplatform.com: original article here

What exactly is an author brand?

You’re a writer, not a company or a product.

Do you really need a brand?

An effective author brand can give you a major edge in successfully marketing your new self-published novel, increasing your client base for your freelance writing business or landing that book deal for your non-fiction work.

Interest piqued?

Many authors mistakenly assume that building their personal brand either comes natura...