Sisu

Sisu is a Finnish word meaning passionate,perseverance,fortitude,guts and never giving up.

As we are now heading into the dark winter months,days are getting shorter. Less light more darkness. This can be a time when people who should be thinking how to overcome their struggles,start to withdraw into themselves and comfort zones.

This is not the time to let your competitors steal a march on you. Not only should you be upping your dosage of passion and fortitude, it is the time to show yourself and your team that now is not the time to be giving up.

It gets dark earlier, colder quicker and lasts longer. Instead of withdrawing and saying " we will be ready to go all guns blazing in spring " no ! This is the time to take stock and ask yourself " when can we do today to make ourselves better tomorrow ? What can we do today to make sure our customers come back tomorrow, next week, next month and next year ? "

This is your time to show the SISU inside of  you. Show your competitors what you are made of. Just because winter is coming in, this is not your hibernation time. It is time to dig down deep into those reserves of  passion, fortitude and guts. Time to try out the new marketing idea you have been afraid to try. Time to go call on the big client you are afraid may reject your proposal.

It is time to move forward, keep moving, striving and never giving up. Let your competitor stay inside their warm, cosy comfort zone. Let them sleep in, let them say " its winter nobody is doing business "

Not you, oh no. You have got guts, get up and go attitude. You are not going to let a simple thing like winter throw you off course. Are you ? I hope not because others with the SISU spirit are out there looking to do business with like minded people. They are looking for you. They truly are and all you have to do, is be out there too.

Be out there with the attitude that shines a light saying " I am open for business, I am open for collaboration, I am open for ideas ... How can I serve you ?

Now is not the time to let the dark and dreary winter throw you inside your comfort zone. Time to stand up and say " hey I am not giving up, I have the guts and determination to do the job that needs to be done "

Jimi Hendrix once asked people to kiss the sky. Imagine yourself waking up everyday and kissing each day on the forehead saying " its time, this is my time ". How different would you business look come springtime ?



Colin Myles Author and Listener
p.s. " Direct your future or someone else will do it for you anyway " Daniel Surrus p.p.s. Author   How to avoid business failure [seven steps ]
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