Your Advertising Works .... When ?

Over the past few months, I caught the coca-cola advert for bottles of coke with people's name on it. Truth is I didn't feel anything, thought the ad was a little bit lame. Oh how wrong was I !

About two weeks ago I was in a local convenience store. Waiting in line to order a sandwich to go. I noticed three young ladies in their twenties enter and converge on the shelf with the soft drinks and bottled water.

They all lifted and looked at  the bottles of coke and diet coke. One by one they headed off to the till, except one lady. A scowl was beginning to appear on her face. She picked up every bottle of coke and diet coke and turned them round and round, looking at the name on them.

Not happy, she noticed a bigger chiller section with soft drinks and bottled water. Off she went to explore. Well every bottle in this section was lifted up, looked at, turned around and looked at again. Dedicated to the cause she was.

At this stage you see the frustration mounting. In one last daring move, she came back to the smaller display. Now the bottles were gripped vice like and turned around and around at a faster pace.

At long last her frustration got the better of her and she muttered these immortal words under her breath,while at the same time doing the kids supermarket stomp " for f***s sake " . Anger mounting and face redder than before she picked a bottle and headed off to the checkout till.

A sly smile crossed my lips and I said to myself " those boys from Atlanta sure know how to advertise ". As someone who doesn't drink carbonated drinks,but loves learning the secrets behind advertising that works, I have visited the Coca-Cola museum in Atlanta twice.

While everyone quickly whizzed around, I must have stayed in the area which showed all their adverts from the day the started, for an hour or more. Because when a company who can advertise their product as being the ideal drink for genteel southern ladies, to help alleviate migraines, to teach the world to sing, maybe we should pay a little bit more attention to their advertising.

I got caught out, until the lady doing the kiddie supermarket stomp, showed me what a good advert does. The question for you and your business is this ...

When was the last time you heard about your customers throwing a tantrum because they could not get your product or service ?

Because when you hear those stories ..... you know you are on the right track.

To your success,
Colin Myles
Author & Listener

P.S.
" Early to bed,early to rise,work like hell and advertise " Ted Turner

P.S.
My latest book
How to avoid business failure
Now available in Paperback