Why Worrying about Genre is Holding You Back

I get a lot of emails from other authors who are struggling to gain momentum on their titles. Some of these authors have dozens of books out for sale (one industrious chap even had 70+) but sales aren’t where they’d like them. The main reasonsI hear about?

“My book is in an unpopular genre.” Or, “Advice about book marketing doesn’t apply to my books. They’re too obscure.”

I get it, I really do. You’ve written something totally outside of the traditional idea of BISAC codes (the genre categories...