Why “Just Write More Books” is Terrible Advice: Introducing Reader Magnets

There’s some very bad advice going round the internet.The idea that an author can “just write more books” and be successful is about as useful as suggesting to Barnes and Noble that in order to boost profits they “just need more stock”.

It’s crazy. And authors follow this advice, then wonder why (fifteen books later down the line) sales aren’t where they want them to be. And that’s because simply producing more content doesn’twork.

Not by itself.

What use is more content if nobody’s reading the...