Why NaNoWriMo?

National Novel Writing Month is almost here. They have a new website, some amazing inspirational talks, and there's already enough chatter - from bloggers and writers and readers - to know that 2014's going to be another stellar year. I haven't blogged for a while (writing, y'know), but wanted to emerge briefly to ask one simple question: Why NaNoWriMo?
For those who don't know, NaNoWriMo is the name of a challenge / community event held every November that encourages everyone, everywhere to w...