Guest Blogger Judy Croome: A Rose By Any Other Name (Or Branding Yourself)

A
Rose by Any Other Name

by
Judy Croome



Walking
into a grocery store to buy some butter, we go straight to the aisle
marked ‘Dairy’, choose the brand we prefer and head to the till
to pay for it. Imagine how difficult shopping would be if we couldn’t
name
the item we wanted.




Shop
assistant: ‘Can I
help you?’



Me:
‘I’m looking for that yellow stuff.’



Shop
assistant (looking a
bit