Storytelling is one of the most powerful ways to engage and persuade an audience.
But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories — otherwise, people will tune you out.
Here’s What Not to Do
Stop me if you’ve heard this one before:
A professor fills a jar with rocks and asks his students if they think it’s full …
Or this one:
A battleship spots a light from an approaching vessel and orders it to adjust course …
Or...
Published on October 22, 2014 03:30