Stop Telling the Same Old Stories: 5 Tips for Being Original

Storytelling is one of the most powerful ways to engage and persuade an audience.

But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories — otherwise, people will tune you out.

Here’s What Not to Do

Stop me if you’ve heard this one before:

A professor fills a jar with rocks and asks his students if they think it’s full …

Or this one:

A battleship spots a light from an approaching vessel and orders it to adjust course …

Or...

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Published on October 22, 2014 03:30
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