Weekly Recap, October 19, 2014

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Monday: Read Tim Harford's book, Adapt: Why Success Always Starts with Failure, and learn why survival in business requires a willingness to adapt.


Tuesday: Sway your prospect with the emotional appeal of your product or service, not the technical specs.


Wednesday: Use a "Technical Appendix" in your proposals to avoid cluttering your message with information that the real decision-maker would not understand.  


Thursday: Consider upgrading the user interface of your efficiency solution so that it’s intuitive to use and features only elements that are likely to be understood and appreciated. 


Friday: Learn how to customize your value proposition using yardsticks that various decision-makers use to measure their success.


Saturday: Read this article from LifeHacker and discover some characteristics you should look for in an employee who is a "team player."

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