Why Every Christian Publishing Company Should Be Using Social Media

Are you a Christian publishing company that’s debating on whether or not to invest time, money, and resources into social media for recently published books? Well your answer should simply be, yes!  Below are a few reasons why every Christian publishing company should be using social media:

 

Generate Awareness: Social media can play a key factor in generating awareness for newly published books. One way to generate awareness is to create shareable content. For example, a strong quote with a shareable image is a great way to build shareable content. When an image is ‘shared,’ more awareness is being generated, because a wider audience is able to see your content. Therefore, this is helping to spread awareness for your book to a wider audience.

 

Build Community: Not only will you generate awareness for books by using social media, but social media is also a great opportunity to build a community of supports around the book or brand. After people are aware of your new book, or are becoming aware of it, they also want to feel as if they can relate to the book in a meaningful way. One way to build community is to take a particular theme of the book that people can relate to, and craft posts around it on a certain day. For example, for our client, Harvest House Publishers, we created many themes to build community around Stormie Omartian’s books on her social media platforms. One being, #MarriageMonday, this has been a successful way to build community around the topic of marriage that’s addressed in many of her books. The hashtag, #MarriageMonday, is a great way to build community with Stromie Omartian’s online audience, because her audience can relate to the struggles and look to seek support around the topic.

 

Drive Book Sales: Let’s be honest, one of the ultimate reasons for why publishing companies use social media today is to drive book sales. Social media is a great way to drive sales, because you can include trackable links to your content that drives people back to your website to purchase the book. One way to do this is to provide soft marketing to your audience. For example, sharing a strong quote from the book with a retail link to the book at the end of the quote.

 

There are many reasons for why Christian publishing companies consider and use social media for their published books. Some other reasons could be to build excitement, generate engagement and interactions, or to simply provide a page where people can learn more. Whatever your goals may be, social media is a great way to achieve them.

 

This post was written by Bethany Couture. Bethany is a Social Media Content Specialist with Media Connect Partners.