MCP Takes on #AWXI

In the spring, New York City is filled with tourists. In the summer we fill up on food festivals. Fall in New York City is conference season – there’s no other way to describe it.

We’re fortunate to be able to participate in these knowledge transfer sessions from some of the United States’ biggest executives representing Fortune 500 companies and tech companies alike. Advertising Week 2014 was exactly that; an event where Johnson & Johnson met Tumblr, Yellow Pages met Yahoo!, and Buzzfeed met Purina.

As a social media agency, it’s important to stay on top of the latest marketing trends.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here are a few takeaways from Advertising Week 2014:

Layer your content: Buzzfeed’s EVP of Video, Ze Frank, explained the importance of “the list”, and how their approach of layering content retains audience viewership. Have you thought of this approach for your companies blogging?
Don’t forget your neighbors: CMO of Yellow Pages, Allison Checchi, reminded us that “local” is a passion point for people.  Don’t try to blanket your local markets with the same message you’re giving your global audience.
Engagement is the new currency: Katie Redlien, Senior Brand Manager for BACARDÍ Rum USA told us that we live and die by our fan base. Do everything you can to appeal to the people who love you already. When opportunities come up for major reach, jump all over it!

 

 

This blog was written by Jordan Moran. Jordan is an Account Manager at Media Connect Partners.