Various Internet Marketing Mediums for Small Businesses
Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet marketing campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their online marketing. This results in one of 3 scenarios:
The business does nothing being already overwhelmed with the other aspects of the business
The business owner outsources to whatever salesperson walks in the door and claims to be able to take care of it
The business owner attempts to self-educate themselves and spends a lot of time and energy accomplishing very little
Regardless of where you find yourself in this group this article is for you. I have quickly tried to outline the various mediums of Internet advertising. This will hopefully help you clarify a strategy to branding your business online and driving traffic to your website. More to come on this subject.
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