5 Marketing Tips for Book Signing Events
It's the first Wednesday of the month, which means it's time for:
http://insecurewriterssupportgroup.com/
The directed purpose of the IWSG this month is to assist other writers on the journey - providing tips in the areas of writing, publishing, and marketing. I'm thrilled to be a part of this group and contribute to the process.
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5 Marketing Tips for Book Signing Events
by Margo Kelly
You wrote a book, got it published, and now what? Here are five tips in five time periods for book signing events:
3 MONTHS BEFORE EVENT:
1. Research bookstores2. Speak with event coordinator in person3. Give her an ARC and an introductory letter4. Have postcards or bookmarks printed, featuring book cover, short description, industry praise, and ordering information5. Have tabletop poster (11x17 with easel back) made featuring cover and industry praise – add a starburst to top that reads: LOCAL AUTHOR
2 WEEKS BEFORE EVENT:
1. Confirm details with event coordinator2. Publicize event widely – on FB, Twitter, Community Calendars, etc.3. Polish your website so when new contacts visit they’ll be impressed4. Buy a new outfit to look and feel confident for your big day5. Create an email newsletter signup sheet
SETTING UP AT EVENT:
1. Table – typically, the event coordinator will provide this2. Tablecloth – solid color3. Postcards or bookmarks – be liberal giving these away 4. Ink pens – one to sign books and one for email signup form5. Books – verify how many the store has and then sell them all!
DURING EVENT:
1. Smile and sit up straight2. Greet people and ask them how they are today3. Ask people what type of books they like to read – engage them in conversation and describe your book4. Tell people you’re a local author6. Keep a positive attitude – be nice to everyone, especially store employees, because they’ll be hand-selling your book later
AFTER EVENT:
1. Send a thank you card to event coordinator2. Make notes about what worked and what did not for future reference3. Blog about the event4. Add new contacts to your email list5. Email newsletter once a month with book related news
Get your very own copy of my debut novel: WHO R U REALLY? at any major bookseller or by clicking right here!
How about you? Do you have any tips for improving the book signing experience?
http://insecurewriterssupportgroup.com/The directed purpose of the IWSG this month is to assist other writers on the journey - providing tips in the areas of writing, publishing, and marketing. I'm thrilled to be a part of this group and contribute to the process.
----------------------------------------------------------------------------------------------
5 Marketing Tips for Book Signing Events
by Margo Kelly
You wrote a book, got it published, and now what? Here are five tips in five time periods for book signing events:
3 MONTHS BEFORE EVENT:
1. Research bookstores2. Speak with event coordinator in person3. Give her an ARC and an introductory letter4. Have postcards or bookmarks printed, featuring book cover, short description, industry praise, and ordering information5. Have tabletop poster (11x17 with easel back) made featuring cover and industry praise – add a starburst to top that reads: LOCAL AUTHOR
2 WEEKS BEFORE EVENT:
1. Confirm details with event coordinator2. Publicize event widely – on FB, Twitter, Community Calendars, etc.3. Polish your website so when new contacts visit they’ll be impressed4. Buy a new outfit to look and feel confident for your big day5. Create an email newsletter signup sheet
SETTING UP AT EVENT:
1. Table – typically, the event coordinator will provide this2. Tablecloth – solid color3. Postcards or bookmarks – be liberal giving these away 4. Ink pens – one to sign books and one for email signup form5. Books – verify how many the store has and then sell them all!
DURING EVENT:
1. Smile and sit up straight2. Greet people and ask them how they are today3. Ask people what type of books they like to read – engage them in conversation and describe your book4. Tell people you’re a local author6. Keep a positive attitude – be nice to everyone, especially store employees, because they’ll be hand-selling your book later
AFTER EVENT:
1. Send a thank you card to event coordinator2. Make notes about what worked and what did not for future reference3. Blog about the event4. Add new contacts to your email list5. Email newsletter once a month with book related news
Get your very own copy of my debut novel: WHO R U REALLY? at any major bookseller or by clicking right here!
How about you? Do you have any tips for improving the book signing experience?
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