I have spent far too much of my life thinking about marketing.
It’s not a part of my brain that I can switch off. I see marketing choices in every interaction I have as a customer. I see brands in how people introduce themselves. I even see the branding in airport signs for the baggage claim.
I am clearly a guy that believes in the importance and power of building a great brand.
Or I thought I did … until I launched my own business.
How I Rediscovered The Value Of Branding …
When I finally became...
Published on September 24, 2014 10:16