Efficiency for the Homeowner, Part Two

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Today, we’ll continue with some more strategies for reframing the value of efficiency when selling to homeowners. 

Safety / maintaining a healthy home

Fire/carbon monoxide warnings
Motion-activated lighting to protect against intruders
Removing toxic substances from the air

Using utility bill savings to afford more leisure

People don’t make decisions – they make comparisons
Compare the utility cost savings to the cost of leisure activities (concert tickets, vacations, etc.)

 
Hedging against utility price spikes

Spending less on utility bills reduces the impact of utility price spikes
If you’re selling solar, you should definitely emphasize this fact

 
Supporting an easier sale and/or higher price

Prospective buyers who value efficiency will be more likely to buy your home than other inefficient homes on the market (easier sale)
Homes with demonstrable exceptional energy efficiency sell for as much as 9 percent more than standard homes (check out this study for more information)

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