The Importance of “Watering Holes” in Product-Market Validation

You have to go where the customer is. – Michael Wolfe, Vontu Co-Founder and Startup Advisor A “watering hole” is where your prospects gather for pleasure or for work. It can be a conference, tradeshow, seminar, restaurant, bar, hotel or professional association networking event. Finding the watering hole can go a long way in helping […]