Calling Your Customer’s Name

As a young boy I spent a lot of time with my grandfather. We spent hours together fishing, working in the fields, and telling tall tale stories around a fire. One of my favorite memories was sitting out under the stars in his backyard listening to night birds. In the area where I grew up we got to listen to the coo of doves, the screech of hawks and owls, the bay of a diving bullbat, and my favorite…the whippoorwill.

The whippoorwill got its name for his unique chirp, “whip-poor-will” with an...