How the RIGHT Kind of Research Can Help Your Business

Consultant and value proposition specialist Cindy Barnes tells why some research methods fail and how to conduct a deeper, more insightful kind of research.

Whether you are a major corporation or an independent business owner, research is an integral part of your business success. The right kind of research can give you a better understanding of what’s happening in your business, and what to do about it.

In my consultancy, I work primarily with corporates and larger organisations. Many of them...