No project is conceived in a vacuum, no decision in isolation and no negotiation with a clean sheet of paper.
But do you know what you're not willing to consider?
If a newspaper company is planning its future, is shutting down the printing presses an option even being considered? Or is it off the table?
Plan a rabbi's wedding and you probably shouldn't even bother to pitch BLT sandwiches or lobster. It's off the table. Not being considered.
Personal marketing plans run into the unstated table proble
Published on June 16, 2009 02:55