What's off the table?

No project is conceived in a vacuum, no decision in isolation and no negotiation with a clean sheet of paper.

But do you know what you're not willing to consider?

If a newspaper company is planning its future, is shutting down the printing presses an option even being considered? Or is it off the table?

Plan a rabbi's wedding and you probably shouldn't even bother to pitch BLT sandwiches or lobster. It's off the table. Not being considered.

Personal marketing plans run into the unstated table proble

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Published on June 16, 2009 02:55
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